How to Find a Briliant Copywriter
If you're interested to earn money online, you're going to have to have a website. If you would like that website to bring in profits, it has to be written extremely well. Unless you are already a copywriter yourself, it's best to engage the services of someone who is qualified to create the text for your web site. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is as effective as every other copywriter. Some have great talent. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be easy. Below are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter who would like to create web copy should have a web site that contains their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you build yours? Look at the copy on their site as well. If it is replete with errors this is not a good sign.
Do you react favorably while you read the web copy on the writer's website? This is more involved than simply noticing grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does the web site copy make you like the writer? Does it make you want to follow up and discover more about the copywriter? Does it make you feel like you have to hire the writer straightaway? Does it make you want to run the other way? Does it cause you to be mad? All of these are important reactions and you must pay attention to them.
Inquire into the copywriter's background a little. Search for reviews on third-party sites and forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. You want to website do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the compywriter to provide you references also. You need to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time browsing the samples supplied by the writer. Ask for a few more samples than are available on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in a subject. When the writing feels like it was stolen from Wikipedia or is especially unclear, it's best to find someone else.
There area number of ways to find out whether or not a copywriter should be hired. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.